December 2019
Intermediate to advanced
500 pages
11h 13m
English
Before we jump further into deeper experience and engagement design through the 8 Core Drives, I’d like to take a moment to resolve some pressing questions regarding the various forms of gamification campaigns.
While the topic of Gamification is exciting and productive, many people new to the industry have a hard time figuring out what gamification means and how to categorize it.
What if our employees don’t want to play games? Is calling something a quest considered gamification? Is the gamification BlendTech uses to promote its blenders the same as the gamification that eBay uses to make its platform addictive? How do I know what type of gamification works for my company?
All this can be quite confusing ...
Read now
Unlock full access