Chapter 9: The Fifth Core Drive - Social Influence & Relatedness
Social Influence and Relatedness is the fifth core drive within Octalysis Gamification and involves activities inspired by what other people think, do, or say. This Core Drive is the engine behind many themes such as mentorship, competition, envy, group quests, social treasure, and companionship.
Core Drive 5: Social Influence & Relatedness is a Right Brain Core Drive that bases its success off our desires to connect and compare with one another. With the proliferation of new social media tools and platforms, more and more companies are working on optimizing Core Drive 5 during ...
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