Banner Ads and AdRotator
In the beginning, there wasn't a lot of money floating around on the Web—certainly not as much as there is now! Most users got their access for free through universities and big business had yet to discover it. After the audience began to grow, of course big business began to look for ways to make money. (Many of the original users thought that this was appalling, actually, but it's this infusion of funds that helped drive prices down.) Early on, businesses settled on two main ways of making money: e-commerce and advertising. (The idea of subscription content was so heretical that it's still a tough sell in most industries.) At first the goal of advertising was to make money for those hosting the ads. Back then there ...
Get Active Server Pages 3.0 from Scratch now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
