Chapter 7. Creating Electronic Storefronts and Implementing Shopping Carts
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When big business started to think about making money on the Web, the first thing they thought of (naturally) was selling things. Companies like Amazon.com reinforced this impression, and the first indicators people looked at for success were based on sales revenue.
These days, companies are beginning to realize that selling products is only one way to make money on the Internet, but it's still a very important way. Basically, there are two ways to make money by selling products. The first, and most obvious, is to sell a lot of products and make a profit on them. The second, and less obvious, is to ...
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