Adapt and Thrive

The Five Steps All Leaders Must Take in the Age of Uncertainty

Corporate executives need to move beyond only managing their own company and become active influencers within broader systems.

Martin Reeves, Simon Levin, Johann D. Harnoss, and Daichi Ueda

July 11, 2017

Business leaders increasingly find themselves in unfamiliar territory marked by high levels of uncertainty and instability, a slowing global economy, and shifting political realities. Global economic policy uncertainty has tripled since 2000 and continues to accelerate.¹ Our own research shows that this systemic uncertainty feeds into corporate decision-making. Companies are more exposed than ever to economic and political feedback,² and their performance swings are increasingly ...