CHAPTER 6

When Stakeholders Really Matter

More and more organizations are using projects to achieve their goals. As discussed in Chapter 1 there has been a shift in emphasis on what makes a project successful. Nowadays it is much more about having the right impact, creating value, and realizing sustainable value, which means paying attention to factors that are far removed from just making the appropriate allocation of resources to well-defined tasks. The focus on outcomes rather than on the delivery of outputs is achieved by attending to the combination of CSFs and constraints.

This may account for why, and to our mind very belatedly, the ­project management community has woken up to the importance placed on ­satisfying stakeholders, and the ...

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