Foreword
I wonder if this story resonates with you. The organization you work for is producing some of the best products and services it ever has, and it is doing so far more efficiently. At the same time, revenues look great and profits are solid. Yet the company can’t seem to attract new customers. And when you look out on the horizon, you see an array of non-traditional competitors flocking into your space, threatening to bring to market products and services that challenge your very core. This is my story as CEO at Best Buy.
My experience at Best Buy is an example of what nearly every organization faces today. In a dramatically changing world, ...
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