November 2015
Intermediate to advanced
264 pages
5h 49m
English
What follows is a distillation of key concepts from this book. My hope is that you will find it a useful reference in your work.
You can also download this checklist in PDF form at adaptivewebdesign.info/2nd-edition/checklist.pdf.
Avoid Zombie Copy
People have to read what you write. Write for them like you’d talk to them. Your content should have a voice and a personality.
Design Meaningful Content
Think about the content you need and what you want it to do early in the process. Content is the foundation ...