Chapter 3. Markup Is an Enhancement

“HTML is the unifying language of the World Wide Web. Using just the simple tags it contains, the human race has created an astoundingly diverse network of hyperlinked documents, from Amazon, eBay, and Wikipedia, to personal blogs and websites dedicated to cats that look like Hitler.”

—JEREMY KEITH

In 2005, when I was just starting to come to grips with web standards, I was tasked with leading the development end of a regional bank’s website redesign. I was in charge of all the implementation details, from the content management system on the back end to the HTML templates, CSS, and JavaScript on the front end. It wasn’t my first time overseeing a big project like that, but it was the first time I’d been given ...

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