1. Introduction

This book is a quick reference guide for users of Adobe Analytics (formerly known as SiteCatalyst 15). If you’re looking for information on JavaScript plug-ins and coding in SiteCatalyst, this is not the book for you. This is the book for you if you’re a product manager, content manager, marketer, analyst, or professional in search of succinct explanations of Web analytics concepts and step-by-step instructions on how to use Adobe Analytics.

Why Web Analytics

Adobe SiteCatalyst is a web analytics product that helps marketers and web services teams optimize their website and online marketing messages in support of their business goals. At the most basic level, a web analytics program will help you measure and analyze your website ...

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