3. Metrics

Adobe Analytics is equipped to handle a variety of metrics, depending on your needs. Metrics are specific measures that help aggregate data to determine performance. This chapter defines the types of metrics featured in Adobe Analytics.

Standard Metrics

Adobe Analytics provides standard metrics, which are units of measurement that aggregate the custom traffic variables (referred to as s.props) and the custom conversion variables (referred to as eVars).

Tip

Image These metrics support decimals if needed.

Standard metrics can be divided into the following five categories, based on what they measure:

Awareness

Acquisition

Engagement ...

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