4. Reports Overview

This is really where the magic happens in Adobe Analytics. It’s where you take data, rules, and website information and display them in a report. This chapter discusses reports—types of reports, sections of a report, and how to configure reports.

Reports are designed to interpret data, but ultimately they’re used to summarize trends and offer performance metrics for your website.

How to Run a Report

1. After you’ve signed on to the Adobe Marketing Cloud, navigate to Adobe Marketing Cloud > SiteCatalyst > SiteCatalyst Reporting.

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2. Use the Reports list to navigate to Site Content > Pages.

The Pages report is used here as ...

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