5. Awareness Analytics
Brand awareness is the ultimate prize for online marketing teams, who attempt to reach broader sets of customers around the globe more frequently. Awareness is the measurement used to understand if customers are conscious of your brand, know about your company, and are familiar with its products and/or services.
There are many ways to track brand awareness, but here is a list of the top three methods:
• Third-party providers—These companies provide market research to determine how your company measures up against its peers.
• Offline research studies—Organizations use these studies to poll broad groups of people about their familiarity with your company.
• Online analytics and tools—Using your website’s analytics to measure ...