6. Acquisition Analytics

Acquisition analytics help you know your user base and measure visitor activity. More than likely, one of your KPIs is to increase traffic. To do that, you first have to create a comprehensive view of your audience. The reports in this chapter will help you do that.

Visits

Measures the number of visits to your site in a specified time period.

Use this report to analyze the following:

Visit trends, fluctuations over time

Seasonality of visits

Where visits are coming from (using the segmentation feature for GeoSegmentation and Referring Domain)

1. To run this report, select Site Metrics > Visits.

Image

2. Select a date ...

Get Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst) now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.