8. Persuasion Analytics
Persuasion analytics help decode the decisions of website visitors—what it was that finally convinced them to sign up/buy/register. Once you can identify which areas of your website serve as transitional checkpoints for conversion, you can better use them to your advantage. Plus, you’ll discover low-performing areas to improve.
Content or Pages of Influence
You want to identify content that turns a visitor into a prospective buyer. Merely viewing content doesn’t always translate into a purchase. This section helps identify those areas that are influential. Use these reports to:
• Determine what pages and content types drive the most interest on your website. Then you can determine what visitors find most compelling. ...