12. Advanced Concepts
The following reports and features will allow you to further enhance your analytic abilities when using Adobe Analytics. While these features are not required to run reports, you should consider using them to get the most from the program.
These few advanced concepts will allow you to understand and react to important events, segments, targets, and alerts related to your business. They can help provide business context around the data collected and generated in the reports, which can be used to make important decisions.
You can use these concepts and features to:
• Create custom segments to filter data in reports.
• Create and display important events that may impact your website objectives.
• Create business targets you’re ...