This book has emphasized the reporting and insight capabilities of Adobe SiteCatalyst, both of which require a good tracking framework to ensure accurate and high-quality results. This appendix explains some lesser-known facts about tracking and SiteCatalyst settings.
Joe Christopher, Director of Analytics at Blast Analytics & Marketing, shares his experiences with the popular plug-ins that are used in SiteCatalyst.
The goals of this section are:
• Understanding the preliminary work you need to do before a SiteCatalyst implementation
• Understanding the setting changes ...