1. Preliminary Work

Lesson overview

This book will delve into how to get the most out of Adobe Analytics using SiteCatalyst. Before you can analyze your website, there are some fundamental definitions you’ll need to know. If you’re part of a large organization, you’ll need to align these definitions with the goals of senior management, who must drive primary business and analytics strategies.

The goals of this section are to:

Understand the type of site you’re analyzing and its macro and micro goals.

Determine the kind of analytical focus your website needs.

Determine the channels your business is invested in.

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This lesson will take 15 minutes ...

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