3. Awareness Analytics
Lesson overview
In this lesson, you’ll learn to analyze awareness data. This will be particularly helpful if you’re a channel marketer or a channel analyst who’s optimizing channel performance or focusing on cross-channel and multichannel attribution.
The goals of this section are:
• Understanding how to evaluate digital channels to acquire high-quality customers
• Understanding the difference between cross-channel and multichannel attribution
• Determining which Adobe SiteCatalyst reports to run based on your analysis needs
• Identifying issues that impact the data and implementation details that affect the data quality
This lesson will take 45 minutes to complete.
Every day brings new digital marketing channels, offline ...
Get Adobe® Analytics with SiteCatalyst® Classroom in a Book® now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
