6. Persuasion Analytics
Lesson overview
In this lesson, you’ll learn to analyze persuasion data. This chapter will help you understand which web pages truly have an impact on persuading your visitors to make that decision to convert. Think of persuasion as a visitor trying to decide between brands or different products to buy.
Goals of this section are:
• Understanding pages that influence in your website
• Determining the influence of technology
• Determining the influence of mobile technology on the data quality
This lesson will take 30 minutes to complete.
Once a visitor is engaged, she still needs to be persuaded to make the final leap. The ...
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