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Adobe® Analytics with SiteCatalyst® Classroom in a Book® by Vidya Subramanian, David A. Schweidel

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Advance Praise

In today’s world of digital marketing, business success rests on an organization’s ability to understand—with real data—their customers’ behavior. Vidya Subramanian’s book is a fantastic tool for any web leader, new or experienced, to help them implement and leverage accurate and actionable web tracking. This is your one-stop source for all you need to know about Adobe SiteCatalyst so that you can optimize your end-to-end funnels and accelerate growth.

—Ken Wach, Vice President Marketing, Intuit, Inc.

If your business is running Adobe SiteCatalyst, you need this book. Whether you are an analyst, a marketer, or a technical engineer, Vidya Subramanian’s Classroom in a Book is a wonderful companion to anyone tasked with using SiteCatalyst ...

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