Chapter 8. Marketing with E-mail Campaigns
Examining the Newsletter Signup Form on the Trial Site
Working with Subscribers and Recipient Lists
Creating and Inserting Subscription Forms
Editing Web Forms to Add an Option to Subscribe to a Newsletter
Creating and Sending E-mail Campaigns
Tracking E-mail Campaign Statistics
Creating a Recipient List to Target a Segment of the Customer Database
In this chapter, you’ll learn how to use the integrated marketing tools to send newsletters and e-mail messages to subscribers and customers. Your clients can use e-mail campaigns to promote their business and offer discounts in the online store.
Once a site has been upgraded and the payment gateway has been configured, the online store can begin ...