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Adobe® Business Catalyst®: Design full-featured websites without the hassles of development by Tommi West, John Ulliman

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Chapter 8. Marketing with E-mail Campaigns

Contents

Examining the Newsletter Signup Form on the Trial Site

Working with Subscribers and Recipient Lists

Creating and Inserting Subscription Forms

Editing Web Forms to Add an Option to Subscribe to a Newsletter

Creating and Sending E-mail Campaigns

Tracking E-mail Campaign Statistics

Creating a Recipient List to Target a Segment of the Customer Database

In this chapter, you’ll learn how to use the integrated marketing tools to send newsletters and e-mail messages to subscribers and customers. Your clients can use e-mail campaigns to promote their business and offer discounts in the online store.

Once a site has been upgraded and the payment gateway has been configured, the online store can begin ...

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