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Adobe® Business Catalyst®: Design full-featured websites without the hassles of development by Tommi West, John Ulliman

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Introduction to Adobe Business Catalyst

The Internet has completely transformed the way products are marketed and sold. Technology is evolving very quickly and businesses are constantly reinventing themselves. Customers want more for their money. They have learned to shop around to find the best value. They compare reviews to purchase the highest-rated items. As the expectations of potential buyers continue to increase, it is up to businesses to engage customers in new ways. It’s not enough for a business to simply have a searchable site. Static web experiences and stale product catalogs do not inspire online sales.

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