Chapter 3. Creating Distinctive Packaging

Creating Distinctive Packaging
Creating Distinctive Packaging

How do people decide what to buy?

Often it's the packaging. The design of a box, label, or bag can make or break a product in the marketplace.

The combination of Adobe Illustrator and Adobe Photoshop provides you with powerful tools to create great labels.

Lesson overview

In this lesson, you'll learn how to do the following:

  • Resize, crop and change the resolution of photos in Photoshop.

  • Use Photoshop's color modes for special effects.

  • Define crop marks, layers, guides and clipping masks in Illustrator.

  • Place photos ...

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