Chapter Three: Formatting Text and Embedding Images

Assigning type formatting for Web pages, compared to print typography, has two significant limitations:

• On the Web, you cannot control what fonts are installed on a viewer’s browser.

• On the Web, screen resolution (72 pixels per inch) is much lower than in print, where even a low-cost home printer can produce four times the resolution available on a viewing device.

These limitations mean that you cannot just pick any font you have on your computer, assign it to text, and expect that it will appear in a visitor’s monitor. Instead, Web fonts are generally widely used standards, and are grouped with “backup” fonts that display if a viewer does not have the first-choice font installed.

Within ...

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