9

CREATING BLU-RAY DISCS

If ever an exciting new technology had a star-crossed life, it has to be Blu-ray Discs.

From its initial death scrum with Toshiba's HD DVD format to its current challenge from digital downloads, Blu-ray has battled obstacles both from the marketplace and of its own making. These include multiple hardware specifications, exorbitant licensing fees, limited replication facilities, and a lack of market perception and penetration.

Given all those drawbacks, why should anyone still be interested in this format? The answer is simple. It provides massive, high-speed, high-quality video in a package optimized for retail distribution.

In this chapter, we'll take a look at the Blu-ray format and present four different workflows ...

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