Book description
Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences.
Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them.
After reading this book, marketers will understand:
• The basics of content management in Adobe Experience Manager
• How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products
• How to manage dynamic content that is targeted to specific audiences
• The fundamental concepts that will help to create a smooth implementation
Getting Started
Ch 1: The Basics
Ch 2: Evaluating AEM
Ch 3: Managing Content
Ch 4: Digital Asset Management
Ch 5: Metadata and Tagging
Ch 6 Multilingual Content
Ch 7: Workflows
Ch 8: Social Communities
Ch 9: E-Commerce
Ch 10: Mobile for Marketers
Ch 11: Architecture Basics
Ch 12: Administration Basics
Ch 13: Web Analytics
Ch 14: Marketing Campaign Management
Ch 15: Dynamic Content
Ch 16: Integrating AEM
Ch 17: Technical Basics
Ch 18: Defining Requirements
Ch 19: User Experience Design
Ch 20: The Implentation Process
Table of contents
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Getting Started
- 1. The Basics
- 2. Evaluating AEM
- 3. Managing Content
- 4. Digital Asset Management
- 5. Metadata and Tagging
- 6. Multilingual Content
- 7. Workflows
- 8. Social Communities
- 9. E-Commerce
- 10. Mobile for Marketers
- 11. Architecture Basics
- 12. Administration Basics
- 13. Web Analytics
- 14. Marketing Campaign Management
- 15. Dynamic Content
- 16. Integrating AEM
- 17. Technical Basics
- 18. Defining Requirements
- 19. User Experience Design
- 20. The Implementation Process
- Index
Product information
- Title: Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals
- Author(s):
- Release date: August 2013
- Publisher(s): Adobe Press
- ISBN: 9780133432657
You might also like
book
Improving Sales and Marketing Collaboration
Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to …
article
Three Ways to Sell Value in B2B Markets
As customers face pressure to reduce costs while maintaining profitability, value-based selling (VBS) has become critical …
book
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
Today, the effective marketing analytics executive is even more important than the brilliant data scientist. That's …
book
Big Book of Low-Cost Training Games: Quick, Effective Activities that Explore Communication, Goal Setting, Character Development, Teambuilding, and
Make training a game that everyone can win! Featuring activities and exercises designed for groups of …