1. The Basics

Adobe Experience Manager (AEM), the focus of this book, is one component of a holistic digital marketing vision. It’s important to understand that vision, the technologies that help marketers realize the vision, and the general concepts around which AEM is built.

In this chapter, you’ll learn about:

Web content management and web experience management

Adobe’s approach to digital marketing technology

The Adobe Marketing Cloud

The Adobe Creative Cloud

The solutions of the Marketing Cloud

By the end of this chapter, you will have a better understanding why Adobe Experience Manager was created and how it can help your organization succeed. As you continue through this book, we’ll dive deeper into this innovative technology ...

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