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Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals by Ryan D. Lunka

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4. Digital Asset Management

In this chapter, you’ll learn about AEM’s Digital Asset Management (DAM) system, including:

The basics of digital asset management as a business domain

How Adobe’s DAM system addresses that domain

The kinds of digital assets that can be managed within the DAM

How those assets are processed

How to integrate the DAM with other Adobe tools such as Scene7

By the end of this chapter, you’ll understand why a DAM system is such a critical part of the Adobe Experience Manager platform, as well as how to use it to meet your needs.

Image

Managing DAM assets with Adobe Experience Manager

Business domain of DAM

One of Adobe ...

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