5. Metadata and Tagging

Content management is the art of managing the data that makes up a digital representation of your brand. Metadata is one of the most powerful tools at your disposal for doing so.

In this chapter, you’ll learn:

What metadata is and why it is important

What tagging is and how it can be used

The standards and protocols that define how to use metadata

How you can build a vocabulary that represents your business domain

By the end of this chapter, you’ll understand the fundamental concepts of metadata and tagging. You’ll also know how to use the tools provided with Adobe Experience Manager to manage metadata.

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