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Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals by Ryan D. Lunka

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6. Multilingual Content

Your website is potentially a storefront to millions of people all over the world. Although few brands are capable of being everything to literally everyone, you are well advised to maintain at least some kind of cultural context. It may be as simple as replacing “Merry Christmas” with another message. It may be as complex as a culturally sensitive rewrite of copy, translated into another language. For many organizations—maybe yours—internationalization of content is a top priority. Adobe Experience Manager is built to address that.

This chapter answers the following questions:

What are the fundamental challenges when maintaining a global web presence?

How can you use AEM to manage multilingual content?

What are ...

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