In the modern web era, the lines are blurred between customers and contributors. Anyone can create web content by posting comments on pages, writing their own blogs, or participating in community forums. Adobe Experience Manager includes a social communities module that provides marketers with many tools to develop a social web presence and build integrated social experiences. In this chapter, you’ll learn:
• What the social web is and why it is important
• How you can leverage social media and modern social strategies to enhance the effectiveness of your web content
• Which Adobe Experience Manager tools get you started with creating social web experiences
• The parts of Adobe Experience Manager social communities that ...