10. Mobile for Marketers
Figuring out what to do about the mobile phenomenon is probably one of your top priorities as a marketer. In this chapter, we’ll discuss some of the considerations raised by today’s mobile lifestyle:
• How Adobe Experience Manager enables marketers to manage their websites on mobile devices
• How Adobe Experience Manager helps marketers author mobile-optimized websites
• Exploring and choosing strategies for delivering websites to mobile devices
This chapter is a catch-all for the mobile concepts that you should care about as a marketer. Some of them are related to site visitors using mobile devices. Others address how marketers can use mobile devices. We’ll also touch briefly on considerations that programmers have ...