13. Web Analytics

Web analytics are extremely important when you want to create a positive, engaging web experience. You can’t personally interview the thousands (maybe millions) of visitors who see your website. But you can tally up what they did on your site. The trends of what everyone did on your site can provide insights into what’s working and what’s not. You can use this information to optimize your customers’ web experience. Implementing an effective web analytics strategy is crucial to making your Adobe Experience Manager implementation successful.

In this chapter, you’ll learn:

What web analytics are and how they are used

The features Adobe Experience Manager provides for tracking visitor behavior

How Adobe Experience Manager ...

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