Adobe® Experience Manager: Classroom in a Book®: A Guide to CQ5 for Marketing Professionals

14. Marketing Campaign Management

As a digital marketer, you live in a world of “campaigns.” You use campaigns to draw customers into a purchase, request a consultation, or complete whatever conversion action you desire. Adobe Experience Manager enables agile marketing practices that allow you to deploy tactical marketing campaigns as needed. But AEM doesn’t just allow you to move quickly; it includes a dashboard for managing content-based campaigns.

In this chapter we’ll look at:

• What digital marketing campaign management is and why it is important

• What you get with the AEM Marketing Campaign Management (MCM) interface

• How MCM integrates with content targeting and personalization

• How you can use Adobe Experience Manager to perform email ...