The landscape of marketing technologies is growing more diverse every day. Being a part of that landscape, your web content management system cannot live in a bubble. Modern marketing demands that your tools integrate to share data and create a streamlined customer experience. You can use a number of methods to integrate Adobe Experience Manager with other marketing technologies that are on-premise or in the cloud.
This chapter will cover:
• The realities of the current marketing technology landscape
• Models for integrating Adobe Experience Manager (simplified into marketer-friendly terms)
• The AEM cloud-based integrations available out of the box
• How and why you might create custom cloud-based integrations
This chapter ...