Getting Started

If you’re reading this book, you probably have a vested interest in Adobe Experience Manager (AEM). Maybe your organization just purchased it and you are preparing for your implementation. Maybe you started a new job where they are using AEM. Perhaps you are leading a team tasked with evaluating a purchase. Or maybe you’re already familiar with AEM and want to supplement your experience. Whatever your reason, you should be excited about the platform. I’m excited about the discoveries you’re about to make.

This book describes the value of Adobe Experience Manager for the marketing team—more specifically, the digital marketing team. It discusses technology-agnostic challenges that digital marketers face. Each chapter begins with ...

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