Book description
To meet the challenges of today and needs
of tomorrow, businesses have to be agile, adaptable, and
innovative. Adobe Experience Manager (formerly CQ) allows
organizations to create a compelling online experience across
digital channels—web, mobile, email, video, and social
media—to build their brand, drive revenue, and extend their
reach.
This quick look-up guide by Adobe Experience
Manager expert Shane Closser uses clear, concise explanations and
an easy-to-use format to help you jump in and quickly start
organizing and managing the delivery of your creative assets and
other content.
The Quick Reference Guide series focuses on enabling non-technical
business users to perform the tasks they need to succeed in their
job. This includes procedures for approving content, handy
shortcuts, and helping to advise technical teams on the design of
content infrastructure.
You’ll learn the quickest way to:
• Organize, find, and share assets
• Take control of metadata and tagging
• Manage multilingual content
• Take advantage of flexible workflows
• Tap into social communities
Table of contents
- Title Page
- Copyright Page
- Dedication Page
- About the Author
- Contents at a Glance
- Contents
- 1. Why Adobe Experience Manager (AEM)?
- 2. AEM Key Concepts
- 3. Managing Content
- 4. Digital Asset Management
- 5. Tagging and Metadata
- 6. Personalization
- 7. Multi-site Manager, Internationalization, and Content Reuse
- 8. Workflows
- 9. Mobile
- 10. Social Communities
- 11. Segmentation and Campaigns
- 12. Administration Basics
- Index
Product information
- Title: Adobe® Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ]
- Author(s):
- Release date: November 2013
- Publisher(s): Adobe Press
- ISBN: 9780133588262
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