10. Social Communities
No longer are social features a unique differentiator for websites. Today, visitors expect to be able to read product reviews and ratings, leave comments, and skip complicated login procedures. Adobe Experience Manager provides a set of components and features so you can build social functionality into your website.
It’s rare that you’ll use every one of them on the same site, which would likely be too overwhelming for visitors, but you should view the AEM social features as effective tools to enable your strategy.
The benefits of social content include:
• Engages users and encourages them to spend more time on your site
• Is deemed three times more trusted, as it’s generated by other users
• Allows visitors to discover ...
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