Well-crafted rich media experiences rapidly draw viewers into your scene. Rich media tools such as Flash allow designers to bring action to a scene and provide ways to tell the viewer more than what they can simply read on a page.
When creating rich media, you need to consider your client—their intended audience and the purpose for the media they want you to create. You’ll also need to pick the media type relevant to the content’s purpose and master basic project management techniques so you can keep your efforts on track. Other up-front considerations are the accessibility issues some users face and copyright and publishing rules.