Chapter 16
Getting Artistic with Point Type
IN THIS CHAPTER
Using point type in graphic design
Styling point type
Scaling and rotating point type blocks
Placing type on a path
Embedding and outlining fonts
In the wild 1960s, a band called American Breed had a song that went “bend me, shape me, anyway you want me.” They could have been talking about what Illustrator can do with point type.
In this chapter, you create and style point type for designs, posters, logos, and other graphical typography. And you discover how to place type along a path — that is, type that flows along a line.
Many type techniques, such as basic editing and formatting, are the same for both area type and point type. I cover these common features in Chapter 15, and zoom in on artistic design with a few words or characters using point type in this chapter.
Understanding How Point Type Works
Working with point type is more similar to editing graphic objects in Illustrator than it is to editing text in a text ...
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