Whether you are using type for highly artistic effect or presenting blocks of type content, Illustrator CS3 provides a dense set of tools that allow finely tuned control over the appearance of type.
Illustrator CS3 creates type in two different ways. To create type inserted at a point, you click (on a point) on the artboard and type. Type inserted at a point works best for type that will be resized, reshaped, and in general treated more like a shape than editable text (although you can edit type inserted at a point).
You create area type by first drawing a type box, and then entering text. Area type is best used for larger blocks of text that will be laid out desktop-publishing style.
The differences ...