Chapter 13

Minding your own business

Suggestions on how to use Photoshop in your business

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For a business to prosper there must be a profit, for if you don’t turn a profit you won’t be in business for long. Artists have historically been poor business people, in part because there is an assumed conflict of interest – if you do what you do for love how can you put a price on it? But that’s exactly what you must learn to do. Ironically, the real value of your work has little to do with how difficult it was to do and more to do with how much perceived value it has by others. That is the key to understanding how to profit by doing what you love to ...

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