Chapter 19. Creating Strategies for Success


  • Taking retouching into the digital age

  • Using retouching to take a photo to the next level and add value

  • Understanding and managing the creative workflow phaseby-phase

  • Retouching multiple similar images quickly and efficiently

When we jumped into the Photoshop section of this book we didn't stop to discuss the Creative Workflow. That's because it makes more sense to get some of the basic tools and concepts out of the way first. Now that you're ready to put those tools and concepts to work, you need to take a moment to consider the Creative Workflow and how it's implemented.

I image you're beginning to realize that Photoshop's retouching tools are a key element in the Creative Workflow. That's because retouching is used to improve images in countless ways. In this chapter, you take a closer look at what is meant by retouching and how it fits into the four phases of the Creative Workflow. Let's begin by defining what we're talking about when we say retouching.

What Is Retouching?

When most people hear the word retouching, they usually think about portrait retouching. It's no wonder. In the days before digital, when photographers were shooting film, the things that could be done in standard postproduction were quite limited. A film-based workflow had two basic types of retouching: film retouching (mostly medium and large format negatives) and print retouching. Film retouching was done with dyes applied to the negative, and print retouching ...

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