Chapter 7. Exporting Strategies
Give your clients the earliest delivery consistent with quality—whatever the inconvenience to us.
—Arthur C. Nielsen
Once upon a time everyone delivered tapes to their clients. And they put two copies of the tape (usually Betacam or U-Matic tapes) on the shelf for archive. Then file-based HD cameras came along, making it possible to edit without ever owning a deck and renting decks only when absolutely needed. But those rentals became less and less frequent.
Now, it’s common to spec out editorial suites without any tape-based acquisition, distribution, or archival. In other words, tape ...