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Adobe® Target Classroom in a Book® by Lily Chiu-Watson, Brian Hawkins

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1. Adobe Target and Optimization Today

If you’ve picked up this book, you are likely in marketing or in information technology (IT), and you want to learn more about how digital testing can reshape your business using the market-leading digital testing and optimization software Adobe Target. This book details the concepts within the software, and for IT professionals, describes the best practices for Target implementation and performance.

This book also bridges the gap between IT and marketing because marketers who are familiar with technical concepts are that much more successful in creating a culture of optimization within their organization.

In this lesson, you’ll learn:

What testing is and how it can impact key success events on your digital ...

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