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Adobe® Target Classroom in a Book® by Lily Chiu-Watson, Brian Hawkins

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4. Activities: Key Tools in Your Optimization Tool Belt

Testing and optimization cannot be approached in the same way for every activity. In many instances Adobe Target users will want to manage visitor participation in a customized way based on an activity design, and Adobe Target has the mechanisms available to give you this flexibility. Additionally, not all activities or test types offer the same data for interpretation or analysis. With Target, you’ll have a number of tools at your disposal. In this lesson, you’ll learn

How activity types differ

When and where you should use each type of activity

How to use different activities together

What success events are and how to include them within your activities

By the end of this lesson, ...

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