6. Understanding Test Results: Real-time Reporting

One differentiating feature of Adobe Target is its real-time reporting capabilities. Although delayed reporting is usually fine for understanding website analytics over time, it is not sufficient when you need to understand how a test is performing on your site immediately after it launches. Without real-time reporting, you may have to wait hours before getting any kind of data on whether an experience is doing well or poorly. In the worst-case scenario—in which an experience is configured incorrectly—you want reporting to alert you to that situation immediately.

Target includes a range of reporting options depending on the kind of activity you set up, and whether you are using the Standard ...

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