Adobe® Target Classroom in a Book®

7. The Adobe Target Profile: The Key to Advanced Optimization

The Adobe Target profile is arguably one of the most valuable components of the Adobe Target platform. It allows organizations to take their optimization program to levels not normally achievable with typical testing tools. At a high level, the profile and the profiling capabilities of Target allow organizations to define attributes for visitors for targeting and segmenting purposes. In this lesson, you’ll learn

• How profiles can reshape your optimization program

• How to customize profiles for your business or optimization goals

• How to use profiles to incorporate offline data or data that isn’t easily available on the website

• How to export profiles for other solutions to consume ...