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Adobe® Target Classroom in a Book® by Lily Chiu-Watson, Brian Hawkins

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8. Exploring the Adobe Target Mechanics

Target offers many options for testing your campaigns and activities before pushing them live to your audience. In addition, it includes user management to ensure that operators have the correct access levels to view and change content, and collaborative features to centralize and share their ideas and feedback.

This lesson explains the more technical features of Target, including the ability to use Target as a light tag management system and how to use the APIs that enable a variety of display and management options.

You’ll also explore an interface for managing mboxes so you can validate their setup and monitor their usage.

In this lesson, you’ll learn

How to ensure that your analyst can see reporting ...

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